Art Director
Ad Campaigns
Brand Innovation
Fun
I’m driven by curiosity. I love deep diving into conversations and exploring different ideas and perspectives. As an Art Director, I look for new and engaging ways to tell stories. Sometimes that's through innovative technology, other times it's through strong conceptual thinking and design.
I’m always looking for the next creative challenge. If you know where that is, let me know.
Currently a NYT T Brand Creative Fellow. Available for work 2021. Available for a virtual coffee anytime.
Previous accounts include: Coca-Cola, Minute Maid, Turkey Hill, Smithfield, FirstBank.
I’m driven by curiosity. I love deep diving into conversations and exploring different ideas and perspectives. As an Art Director, I look for new and engaging ways to tell stories. Sometimes that's through innovative technology, other times it's through strong conceptual thinking and design.
I’m always looking for the next creative challenge. If you know where that is, let me know.
Currently a NYT T Brand Creative Fellow. Available for work 2021. Available for a virtual coffee anytime.
Previous accounts include: Coca-Cola, Minute Maid, Turkey Hill, Smithfield, FirstBank.
A school lighting system by Philips that speeds up response to school shooting incidents
PROBLEM
Emergency response to school shootings takes too long
It takes 18 minutes for first responders to respond to an active shooter incident — a full 5 minutes after the average incident ends.
SOLUTION
A school lighting system with a built-in three-part alert system
Schools with the AURA lighting system are equipped with:
Sensors that triangulate a bullet's shockwave
Lights that change color to initiate lockdown procedures
An app that immediately notifies the school and first responders
CASE STUDY
1
This cuts down the period of confusion as an active shooter event begins, and gets first responders on the scene faster
The system alerts first responders within a second of a gunshot
HOW IT WORKS
2
Lights throughout the school turn blue immediately after a gunshot, so the school doesn’t wait on the front office and the PA system to enter lockdown procedures
Overhead lighting visually cues the building into lockdown procedures
The system transmits the locations of gunshots to an app available to faculty and first responders
Lights near gunshots turn orange, so first responders can quickly find and treat anyone who's wounded
The location of gunshots are triangulated and reported
3
Part of all Philips lighting profits help fund AURA lighting systems in schools.
Let's tell Philips customers how their purchase is helping fund brighter futures.
PACKAGING REDESIGN
MICROSITE
MICROSITE
TEAM
MY ROLE
Research on current & developing technology
Developing user flow
Branding within the Philips ecosystem
3D rendered demonstrations
I researched the tactics that schools are currently using to respond in active shooter situations to find points for improvement. I also researched currently developing Philips technology to find a way that Philips could help. Then, I branded the system within the Philips brand ecosystem, and 3D rendered the demonstration video
SKILLS
3D Modeling in Cinema 4D
Research
Product Innovation