BOXED-WATER-LOGO

CHALLENGE

Boxed Water is an easy alternative to single-use plastic water bottles, but eco-friendly options are seen as inconvenient.

SOLUTION

At least this choice is easy. Clear. Black and white.

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Boxed Water drinkers can now punk their plastic-buying friends with AR Filters

A series of Instagram AR filters are triggered by popular water bottle labels. The filters make fun of plastic bottles, and explain what plastic is doing to our planet.

OOH

VENDING MACHINES

Boxed Water App users can now track the environmental impact of their purchases.

The app tracks their carton purchases 

and how much that impacts the Earth compared to plastic water bottles.

At the end of the year, the app visualizes users' impact in shareable videos

TEAM