With everything constantly going on in the world, it's hard to prioritize being eco-friendly
Being eco-friendly usually requires sacrifice, but Boxed Water is an easy alternative to single-use plastic water bottles
The choice is easy. Clear. Black and white.
LIMITED EDITION PACKAGING
“Why is it better?”
The new packaging explains why Boxed Water is better for the environment
Consumers confuse the white carton for a milk carton. This new black carton stands out from both milk cartons and water bottles
RETAIL PLACEMENT IN AIRPORTS
People need to buy single use water bottles in airports. Boxed Water vending machines give them an eco-friendly option
Retail Placement in National Parks
Boxed Water currently donates to National Parks. We're going to build loyalty with the people who enjoy the parks. We will install Boxed Water vending machines at National Park visitor centers.
Branded paper and plastic recycling bins
Writer: Emily Rhodes
Strategist: Cara Coffin