Boxed Water

With everything constantly going on in the world, it's hard to prioritize being eco-friendly

Challenge

Being eco-friendly usually requires sacrifice, but Boxed Water is an easy alternative to single-use plastic water bottles

Opportunity

The choice is easy. Clear. Black and white.

Solution

SOCIAL

Animation for Instagram and YouTube pre-roll

UGC Campaign

A phone case designed for selfies is gifted to eco-friendly influencers

LIMITED EDITION PACKAGING

“Why is it better?”  

The new packaging explains why Boxed Water is better for the environment

Shelf Appeal

Consumers confuse the white carton for a milk carton. This new black carton stands out from both milk cartons and water bottles

RETAIL PLACEMENT IN AIRPORTS

People need to buy single use water bottles in airports. Boxed Water vending machines give them an eco-friendly option

Retail Placement in National Parks

Boxed Water currently donates to National Parks. We're going to build loyalty with the people who enjoy the parks. We will install Boxed Water vending machines at National Park visitor centers.

BEACH ACTIVATIONS

Branded paper and plastic recycling bins 

TEAM

Strategist: Cara Coffin

Writer: Emily Rhodes

Team

Writer: Emily Rhodes

Strategist: Cara Coffin