Coca-Cola AR Packaging
Coca-Cola wanted to share holiday magic by launching their first ever large-scale Augmented Reality (AR) activation. The AR Holiday experience uses Coca-Cola bottles and cans to transport consumers to a magical, winter wonderland.
As an art direction intern, I concepted several scenarios in which the polar bears brought holiday magic to life.
In our initial storyboards, we paid special attention to gestures like tapping, swiping, and others that draw the user into the story. We also focused on how the experience could incorporate multiple senses, through music or haptic feedback.
Creative Directors: Alex Russel, Beth Gustafson, Taylor Crawford
AR Specialist: Tactic (https://tactic.studio/cocacola)
Team: Kelsey Cowan (XD), Arielle Bryant (AD) and Michelle Lee (Strategist)