Boxed Water is an eco-friendly alternative to plastic waterbottles. It’s a black and white solution to going green.
— Patsy, Teacher
LIMITED EDITION PACKAGING
“Why is it better?”
The new packaging explains why Boxed Water is better for the environment
Consumers confuse the white carton for a milk carton. This new black carton stands out from both milk cartons and water bottles
RETAIL PLACEMENT IN AIRPORTS
People need to buy single use water bottles in airports. Boxed Water vending machines give them an eco-friendly option
Retail + Product Innovation
Boxed Water currently donates to National Parks. We're going to build loyalty with the people who enjoy the parks. The partnership with REI includes branded biodegradable camping toilet paper. We will also install Boxed Water vending machines at National Park visitor centers.
Branded paper and plastic recycling bins
Writer: Emily Rhodes
Strategist: Cara Coffin