NYT | T Brand

Branded Content

As an Art & Design Creative Fellow, I worked across a variety of pitches and post-sale programs, and created content for both digital and print NYT media.

Jump around —

Bumble  |  Long-form content on nytimes.com

Bombay Sapphire  |  Newspaper print ad

CVS  |  In-stream native content on nytimes.com

Bumble: Make the First Move

For Bumble, T Brand told the stories of couples who found love on their app during a global pandemic.

This program combined the digital nature of finding love virtually with the nostalgic and tactile feel of a scrapbook. Sourced imagery was treated with a nostalgic Bumble yellow wash.

For this program, I created the moodboard in the final pitch deck to help sell the concept, guided image sourcing from our interview subjects, and created these photobooth inspired animations for the final Paid Post. Read it here.

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Art Director | Ellie Clayman

Lead Designer | Josh Terry

Developer | Josh Terry

Designer | Jodi Melody

Photobooth style animations introduce each couple's section

Traffic drivers to the Paid Post were placed in the Love section, surrounded by stories of love with real-world context. 

Bombay Sapphire Gin G&T Guide

For Bombay Sapphire, T Brand taught NYT readers how to make a variety of G&Ts with common household ingredients.

The piece reached Bombay Sapphire's artistic fanbase with unconventionally expressive recipe illustrations. 

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Art Director | Jennica Bocchino

Illustrator | Loreta Isac

CVS

For CVS, T Brand created in-stream native content that illustrated how CVS makes health more convenient for millennials and caregivers.

The visual style brought an inviting and optimistic tone to a subject that can oftentimes feel overwhelming. We represented a diverse range of characters as active, empowered people navigating the world of healthcare with agency.

Art Director | Jennica Bocchino

Lead Designer | Jodi Melody

Illustrator | Xinyue Song